Mulkey Communications

The ten actions below will support you through the sometimes bewildering process of self-publishing your book. I’ll be expanding on each of these in the weeks and months to come.

1. Establish your purpose for writing your book.
2. Develop a budget for your self-publishing project.
3. Determine the audience you wish to attract, and find out what this audience wants.
4. Create the content of your book to provide what your desired audience wants.
5. Ask professionals in the field you are writing about to review your book and, if so moved, provide praise.
6. Get a qualified editor/proofreader to review and revise your book so that it flows well and contains no errors.
7. Hire a professional to create the interior layout of your book so that it’s easy to read and attractive to look at.
8. Hire a graphic designer to create a compelling book cover that invites readers to pick it up and look inside.
9. Work with a self-publishing outfit that charges minimal upfront fees and handles fulfillment.
10. Develop a plan to promote and market your book.

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