http://mulkeycommunications.com Writing that makes a splash Mon, 03 Dec 2007 17:00:09 +0000 http://backend.userland.com/rss092 en According to Rosser Reeves, author of Reality in Advertising, your unique selling propostion (USP) should be one that your competition cannot or does not offer. And the benefit offered should be so powerful that it attracts numerous new customers. And not just new customers, perfect customers! Stacey Hall and Jan ... http://mulkeycommunications.com/2007/07/are-you-using-your-unique-selling-proposition-to-attract-your-ideal-customers/ An effective plan provides a road map for your organization to get from where you are to where you want to be. Yet, just having a plan is not enough: it must be implemented successfully. Answer each of the questions below, and award your organization ten points for each positive ... http://mulkeycommunications.com/2007/07/does-your-organization-have-an-effective-planning-process/ The ten actions below will support you through the sometimes bewildering process of self-publishing your book. I'll be expanding on each of these in the weeks and months to come. Establish your purpose for writing your book. Develop a budget for your self-publishing project. Determine the audience you wish to attract, and find ... http://mulkeycommunications.com/2007/07/ten-important-actions-to-successfully-self-publish-your-book/